Adobe Firefly is the same game changer as ChatGPT
Adobe Firefly is a new AI tool for Photoshop in Lightroom that lets you create an image from text.
After Chat GTP, the free AI program that allows you to write texts, provide answers and put together entire presentations or HTML codes (and more), the internet world turned upside down. Now it’s up to Adobe Firefly to step it up a notch. Although quite a few AI photo generators already exist, such as DALL•E and Midjourney, Adobe now wants to take this into its hands and integrate it into Photoshop and Lightroom. Other apps that can work with it are Adobe Express and Experience Manager.
It’s simple; you enter text and then an image appears. It is also possible to create stylized texts to match the photos. So, it depends on your creativity and imagination, but there are almost no obstacles.
Part of Adobe Sensei
Adobe Sensei is the AI machine behind AI methods like sky replacement and special filters. This engine also allows entirely new images to be created. It is possible to register for the Beta program if you would like to test the program. With Firefly, it is possible to adjust images and create new brushes from the photos. Where many AI image generators give an image as it is, in Adobe Firefly you have total freedom.
Photo: Adobe
Ethically responsible? According to Adobe, yes
The big question with AI generators is whether it is ethical. Until now, the computers are using existing material to generate something new. This applies to ChatGTP as well as other image generators. In principle, someone’s work is copied and presented differently (or a part of it). However, according to Adobe, the system has been fully ethically trained, so photographers and graphic designers do not see their captured images reflected in AI art.
Are the jobs of graphic designers in danger?
Although Firefly throws out beautiful images with a few clicks and a good imagination, you still need to know how the program works. In addition, it is only the designers who know how proportions work. Ultimately, an amateur can make nice things with it, but it will be the (amateur) professionals who get excellent results with it, without accidentally achieving a good result.
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Yoreh
Yoreh Schipper started his film career in 2009, shooting a documentary in India. After that, he rolled into the documentary and commercially filmmaking. He got his bachelor degree in Communication & Multimedia Design in 2012 and hasn't left the film and photo industry since. Now, he strives to build an international Camera Deals Online network, with reviews, news, rumors, top-lists and blogs!
